M&S Becomes First UK Brand To Join Circulose As A Scaling Partner To Scale Circular Materials In Fashion

M&S has become the first UK brand to join Circulose as a Scaling Partner, marking a step forward in the retailer’s commitment to circularity in its fashion supply chain.

The partnership will see M&S integrate CIRCULOSE® – a next-generation material made of 100% textile waste – into select products, helping to reduce reliance on virgin fibres and accelerate the shift to circular design at scale.

CIRCULOSE® is produced through a patented process that transforms discarded textiles, including production waste and textiles that can no longer be resold or used, into a high-performance material, helping reduce waste, lower emissions, and ease pressure on forests and land.

Katharine Beacham, Head of Sustainability and Materials in Fashion at M&S, said: “Partnering with Circulose allows us to put the concept of circular design into action and will be an example of how the industry can move from small-scale pilots to incorporating next-generation materials at a greater scale.  

“By integrating circular materials into our sourcing strategy, we will be reducing reliance on virgin fibres, cutting waste, and helping to build a fashion industry that’s fit for the future.”

Jonatan Janmark, CEO of Circulose, said: “We’re thrilled to welcome M&S as our first Scaling Partner in the UK. Their leadership in sustainability and commitment to circular fashion plays an important role in accelerating adoption of next-generation fibres. This partnership is one of several we are building with leading global brands, with more set to join soon.”

The collaboration builds on M&S’s commitment to become a net zero business across its value chain by 2040 and complements the retailer’s broader work under its Another Life initiative, which brings together initiatives across Rewear, Repair, Recycle and Resale – including resale partnerships with eBay and Reskinned, and a repair service with SOJO.

Katharine added: “This is an exciting next step in our journey to become a net zero business by 2040 and a great example of the ambition behind our Plan A – Another Life initiative.”