The collaboration enables Messina Hembry to utilize Aistetic’s AI-driven computer vision technology to optimize the listing process in the resale fashion market and tackle the hidden costs that impede profitability.
This AI-powered solution automates the cataloging of apparel by extracting product information directly from images.
As a result, Messina Hembry has significantly improved its efficiency in tagging, describing, and listing garments, transforming a labor-intensive process into a quick and streamlined operation. Zac Hembry, CEO of Messina Hembry, stated: “Using Aistetic’s AI Listing solution has revolutionised our workflow. We’ve seen a three-times increase in our listing capacity, a 70% reduction in our workflows and increases in conversions linked to faster, more accurate tagging.”
The Rise of Fashion Resale
Recent data reveals a staggering 400% surge in eBay searches for “pre-loved fashion” since the summer of 2024, with 71% of Gen Z consumers embracing the resale trend.
Nonetheless, the industry faces hidden costs that limit scalability and profitability. While platforms like Vinted report profits, others, such as ThredUp and The RealReal, struggle post-IPO to find a balance between sustainability and financial success.
Aistetic points out that the challenge stems from the unique characteristics of secondhand clothing, which require detailed re-merchandising—a time-consuming and costly endeavor that involves performing quality checks and taking photographs for each individual item.
Additionally, reverse SKU logistics complicate matters by managing the fulfillment of single items on a large scale.
While some shoppers enjoy the hunt for one-of-a-kind items, others find the overwhelming selection and chaotic listings to be a frustrating experience.
The partnership between Messina Hembry and Aistetic highlights how AI is transforming not only operational processes but also customer engagement within the resale sector.
By automating tasks and enhancing the accuracy and speed of listings, AI empowers resale platforms to grow quickly and profitably while minimizing shopper annoyance.
Duncan McKay, CEO of Aistetic, commented: “Our goal is to empower resale platforms with the AI tools they need to scale profitably while driving sustainability. Through this partnership with Messina Hembry, we’re helping them unlock more capacity, enhance the shopping experience, and contribute to the circular economy.”
