Burgdorf, Switzerland / Geretsried, Germany, October 13, 2026 – Long-lasting
performance textiles require solutions that address a wide range of consumer
expectations, from lasting freshness and comfort to reliable protection against the
elements. SANITIZED and RUDOLF are highlighting their latest innovations,
demonstrating how specialized textile technologies can support the functional durability
and wearability of modern apparel.
From consumer expectations to textile performance
Consumers today expect more from textiles than ever before. Performance apparel,
outdoor garments, and technical textiles must remain comfortable, functional, and
reliable throughout repeated wear and use. Freshness, weather protection, and longlasting performance have become essential factors that influence purchasing decisions as well as the overall perception of product quality.
Recognizing these evolving expectations, SANITIZED and RUDOLF continue to develop
technologies that address real-world challenges faced by brands and consumers alike.
Their latest innovations are designed to enhance the functional value of textiles by
improving comfort, protection, and wearability over time.
Freshness that goes the distance
Performance apparel is exposed to repeated cycles of wear, perspiration, weather
exposure, and laundering. Over time, these influences can impact how consumers
perceive a garment’s performance and comfort, even when the textile itself remains
physically intact.
Persistent odor is one of these challenges. Sebum and odor-causing residues can
accumulate on textile fibers over time, contributing to long-lasting odors that may remain
even after washing. This phenomenon, often referred to as “permastink”, can limit the
continued wearability of otherwise functional garments.
With Odorex™ EON, SANITIZED introduces a biocide-free Dual-Action Technology
designed to address this challenge. During wear, the technology adsorbs and neutralizes
odor molecules, helping textiles maintain a fresh feel. At the same time, Odorex™ EON
creates a protective layer that supports the removal of sebum residues during
laundering, helping to prevent the gradual buildup associated with persistent odor.
By addressing both immediate odor and long-term odor accumulation, Odorex™ EON
contributes to a broader understanding of durability. Beyond physical properties such as
strength or abrasion resistance, functional durability also means ensuring that garments
remain comfortable, wearable, and desirable throughout their lifecycle.
“Durability is often discussed in terms of physical properties such as strength or abrasion
resistance. But a garment that is technically intact has little value if persistent odor
means it is no longer worn,” says Stefan Müller, Head of BU Textile Additives,
SANITIZED AG. “With Odorex™ EON, we are broadening the conversation around
durability by addressing one of the factors that can affect a garment’s continued
wearability.”
Built for lasting performance in challenging conditions
Another key factor influencing long-term wearability is reliable protection against
moisture and exposure to the elements. Complementing SANITIZED’s latest innovation,
RUDOLF introduces RUCO-DRY® ECO CWS: a high-performance, water-repellent and
waterproof technology which can be marketed under the globally recognized BIONICFINISH® ECO brand. This technology combines advanced water repellency with
excellent hydrostatic pressure resistance for cotton fabrics, helping textiles maintain their
protective function in challenging conditions.
Designed for applications such as outdoor apparel, technical textiles e.g. tents, awnings,
and umbrellas, RUCO-DRY® ECO CWS supports durable weather protection while
meeting the performance expectations of modern consumers.
Together, the innovations presented by SANITIZED and RUDOLF highlight different
approaches to extending textile performance and supporting the long-term functionality
and desirability of garments and textile products.
“In technical textiles, durability is measured by performance under real-life conditions.
Whether used in tents, outdoor equipment, or other demanding applications, materials
must provide reliable protection against rain and moisture throughout their service life.
With RUCO-DRY® ECO CWS, we offer a solution that combines durable water
repellency with outstanding hydrostatic pressure resistance, helping manufacturers
create weather-resistant textiles that are built to last.”
– Luka Kovacevic, Global Head of Application Center Technical Textiles at RUDOLF.
Odorex™ EON will be officially launched at Performance Days Munich, October 13-14,
2026. Visitors can discover the new technology at the SANITIZED booth: Hall A6, Booth
C05.
