The US retail landscape experienced a notable upswing in April 2025, fueled by consumer efforts to mitigate the impact of tariffs. According to the CNBC/NRF Retail Monitor, the clothing and accessories category recorded a 5.14% year-over-year increase in sales, driven by both Easter shopping trends and a broader uptick in spending. The significant US retail sales growth highlights the resilience of the industry despite escalating trade pressures.
Matthew Shay, President and CEO of the National Retail Federation (NRF), commented on this consumer-driven trend, stating:
“Spending rose again in April, driven largely by consumers continuing to pull purchases forward to stay ahead of tariffs that will inevitably lead to higher prices.”
Overall, retail sales in the US, excluding automobiles and gasoline, grew by 0.72% from March to April on a seasonally adjusted basis, and by 6.76% compared to the prior year. Core retail sales, excluding automobiles, gasoline, and restaurants, displayed even stronger results with a 0.9% month-over-month climb and a sharp 7.11% increase year-over-year.
Eight of nine retail categories posted annual growth in April, with digital products, electronics, and appliance stores leading the charge. Monthly gains were also notable in grocery stores and health and personal care outlets, which saw a 1.43% surge. Meanwhile, general merchandise stores reported a slight monthly decline of 0.02%, while furniture and home furnishing sales rose modestly by 0.86%.
The broader US retail sales growth is underpinned by strong economic drivers, including low unemployment rates, steady income growth, and solid household finances. Despite the challenges presented by tariffs, consumer confidence remains a key factor in sustaining growth.
In response to the evolving tariff landscape, businesses are adjusting their strategies to address rising costs. A report from digital wholesale platform Joor revealed that global fashion brands are preparing for an average price increase of 20% to offset the impact of new US trade tariffs.
As the industry adapts, the robust retail performance in April demonstrates the flexibility of businesses and consumers alike in navigating economic challenges. This positive trajectory reflects a dynamic retail environment shaped by resilience and evolving trade policies.
