A recent report by GlobalData highlights that consumer demand for convenience is increasingly influencing spending behaviors, with customers more willing to purchase when retailers provide enhanced ease of access, whether online or in physical stores.
The “2025 Winners and Losers in the Global Retail Market” report indicates that companies like Amazon and Shein are well-positioned to expand their market share, primarily due to the high levels of convenience they offer to shoppers.
Emily Scott, a retail analyst at GlobalData, emphasizes, “As consumer demand for convenience rises and digital disruptions reshape shopping behavior, retailers must innovate or risk losing out.”
The forecast projects that Amazon and Shein are expected to gain market share by 0.08 and 0.17 percentage points respectively in 2025 within the global electricals and clothing and footwear sectors. This growth aligns with the trend favoring retailers that provide seamless shopping experiences, catering to shifting consumer preferences.
In the health and beauty sector, CVS Pharmacy is expected to lead the market with an estimated rise of 0.22 percentage points to a 5.57% share in 2025, driven by the growing consumer demand for health-oriented products. CVS leverages its trusted pharmacy service to promote wellness-focused beauty items, further enhancing convenience. By capitalizing on its pharmaceutical expertise, CVS can earn consumer trust; shoppers picking up prescriptions can also find dermatologist-approved products within the store. Notably, four out of five leading global health and beauty retailers are projected to gain market share in 2025, with Target as the exception, expected to experience a 0.02 percentage point decline due to decreased customer traffic stemming from unsatisfactory store conditions and stock shortages.
In the global electricals market, both Amazon and JD.com are forecasted to increase their market share in 2025, with gains of 0.08 and 0.10 percentage points respectively, largely due to their emphasis on convenience and online accessibility.
JD.com’s innovative ‘shop now’ on-demand service, which facilitates one-hour delivery from local stores, has positioned it as a favored option among consumers by bridging the gap between online and offline shopping.
Retailers lacking a robust online presence and home delivery services, such as Best Buy, are falling behind. It is anticipated that Best Buy will lose 0.22 percentage points in global market share for electricals in 2025. The retailer needs to leverage its expertise in the electricals field to set itself apart. By focusing on the knowledge of its staff, Best Buy can provide a personal shopping experience that online competitors find challenging to replicate.
