Fashion technology startup Artiso has secured more than €3 million ($3.4 million) in an equity pre-seed funding round to advance its artificial intelligence platform and accelerate commercial growth, with the US identified as a key expansion market.
The investment was led by Criteria Venture Tech, with participation from Swanlaab Venture Factory and Bynd Venture Capital. Angel investors David Tomás, co-founder of Cyberclick, and Nicolaj Reffstrup, founder and former chief executive of GANNI, also joined the round through Look Up Ventures.
Founded in July 2025, Artiso is developing an integrated software platform designed to bring fragmented fashion design, product development and marketing processes into a single working environment. Fashion businesses often rely on multiple disconnected systems, including product lifecycle management (PLM) software, design applications, image-generation tools, spreadsheets, shared drives and email. Managing information across these platforms can create delays, duplication and coordination challenges between teams.
Bringing fashion workflows together with AI
Artiso uses AI agents to support different stages of the fashion product lifecycle, from early creative research and moodboard development to design, production preparation and marketing. Its features include technical flat sketches, tech-pack generation, virtual models, on-model product imagery, packshots and campaign content.
The company says its platform can generate a complete tech pack in approximately four minutes, compared with the two to six hours that conventional processes may require. Tech packs are essential production documents containing specifications such as measurements, materials, construction details, trims and finishing instructions. Faster preparation could help product teams reduce administrative work and move designs into development more efficiently.
A central feature is the platform’s brand archive, which stores information about previous collections, best-selling products, seasonal direction and brand identity. This information helps tailor AI-generated outputs to each business rather than producing generic creative material. It also gives design, product development, merchandising and marketing teams access to a shared source of brand information.
Artiso co-founder and CEO Sarah Iglesias Hiller said the platform was developed in response to the challenges of managing creative teams across disconnected software systems. She described the company’s objective as building an operating system that understands a brand’s archive, customers and creative preferences.
Funding to support product development and expansion
The new capital will be used to further develop the AI fashion platform, expand the team and support enterprise deployments. Planned recruitment will cover both technology and specialist fashion roles, including garment technology, pattern making, design, art direction, motion and data science.
Artiso currently works with mid-sized and enterprise fashion brands, retailers and manufacturers across Europe, North America and Asia. Its planned US expansion represents a move towards broader commercial adoption beyond its initial development phase.
As fashion companies explore AI applications, integrated platforms that connect creative development with technical documentation and marketing could help reduce workflow fragmentation. However, their long-term value will depend on how accurately they reflect brand requirements, support existing production systems and deliver reliable outputs that meet manufacturers’ technical standards.
