According to data from the CNBC/NRF Retail Monitor powered by Affinity Solutions, U.S. retail sales in October 2025 rose 0.6% month over month on a seasonally adjusted basis, excluding automobile dealers and fuel stations. On an unadjusted basis, sales were up 5% year over year, signaling renewed consumer enthusiasm as the holiday shopping period gets underway.
The uptick marks a recovery from September’s 0.66% decline, when total retail activity still managed a 5.42% increase compared to the prior year.
Among key segments, clothing and accessories stores performed particularly well, with sales up 1.42% from September and 7.89% higher year over year. The figures underscore consumers’ growing readiness to spend on apparel as they prepare for the festive season.
Matthew Shay, President and CEO of the National Retail Federation (NRF), emphasized that shoppers remain a stabilizing force for the economy:
“Retail sales grew in October as consumers geared up for the holiday season. Recent economic data has been mixed, yet consumer spending remains solid — supported by wage growth outpacing inflation, historically low unemployment, and wealth effects from strong stock market valuations. These factors point to continued momentum heading into the holidays as consumers focus on family, friends and finding value to make their budgets go further.”
Excluding restaurants, auto dealers, and gas stations, core retail sales rose 0.6% month over month and 4.89% from October 2024. In comparison, September’s core sales dipped 0.49% from the previous month but were still up 5.72% year over year.
Overall, the report suggests that U.S. retail sales in October 2025 reflect consumers’ ongoing strength — fueled by steady income growth, low unemployment, and growing confidence as the holiday shopping rush begins.