Tag: apparel

Gap Uses AI Sizing and Google Tools to Cut Checkout Friction

Gap is expanding its use of AI in e-commerce, rolling out new capabilities from Bold Metrics and Google to make digital apparel shopping more...

Shein Circularity Study: Comfort Rules Clothing Lifespans

Practical considerations—especially price, fit and day-to-day usefulness—dominate how Shein shoppers decide what to buy and how long to keep it, according to findings from...

Ralph Lauren Sets Sustainability Strategy Across Value Chain

Ralph Lauren has rolled out the next chapter of its Global Citizenship & Sustainability (GC&S) agenda, introducing a framework it says will guide how...

UK Shoppers Respond Only When EPR Fees Exceed 50p: Study

Extended Producer Responsibility (EPR) fees on clothing may need to be set noticeably higher than many policymakers assume before they materially affect shopper behaviour,...

M&S Moves to Monthly Trend Capsules With Streamlined Supply

Marks & Spencer is rolling out a new monthly capsule programme as it looks to sharpen its fashion offer and respond to shoppers seeking...

UK Retail Sales Drop 0.4% in Feb as Oil Shock Looms

UK retail activity softened in February, reversing some of January’s strongest momentum in more than a year, as official data pointed to weaker demand...

Shein Signs DHL GoGreen Plus Deal to Back SAF in Air Cargo

Shein has signed a new agreement with DHL to use the logistics group’s GoGreen Plus service, a move designed to increase the role of sustainable...

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