Frasers Group has agreed to complete the Sports Direct Malaysia sale, transferring its entire ownership stake in the business to long-standing regional partner MAP Active (PT MAP Aktif Adiperkasa Tbk) under a transaction valued at $150 million. The agreement is designed to strengthen the retailer’s presence across Southeast Asia while allowing Frasers Group to retain an ongoing revenue stream.
Although Frasers Group will exit its equity position in Sports Direct Malaysia, the deal includes a long-term commercial arrangement through which the company will continue receiving income as MAP Active drives the brand’s future expansion in the Malaysian market.
The Sports Direct Malaysia sale builds on an already established collaboration between the two companies, which spans several Southeast Asian markets, including Indonesia, the Philippines, Thailand, Vietnam and Cambodia. By expanding this partnership, Frasers Group aims to simplify regional operations, improve efficiencies and reinforce its long-term growth strategy across Southeast Asia.
With its extensive retail infrastructure, in-depth local market knowledge and strong portfolio of internationally recognised brands, MAP Active is expected to accelerate Sports Direct’s regional expansion. Together, the companies remain focused on their long-term objective of opening more than 350 stores across Southeast Asia while bringing leading sport and lifestyle brands to a consumer base exceeding 600 million people.
Michael Murray, CEO of Frasers Group, said “MAP Active is a valued strategic partner, and this transaction further deepens our relationship as we accelerate Sports Direct’s growth across Southeast Asia. Together, we are creating a strong platform to deliver our ambitious growth plans. I look forward to continuing to work with the MAP Active team to unlock further value.”
V.P. Sharma, Group CEO of PT Mitra Adiperkasa Tbk, said “We are delighted to be strengthening our relationships with Frasers Group through this transaction. Leveraging on our local expertise and regional retail network, we look forward to offering more of Sports Direct’s world-class offerings to our customers across the region – and unlocking new opportunities that create long-term value for both companies.”
The transaction marks another significant step in the companies’ shared ambition to expand Sports Direct’s footprint throughout Southeast Asia. By combining MAP Active’s regional retail capabilities with Frasers Group’s internationally recognised sporting goods brand, the partnership is positioned to drive sustained growth, enhance customer reach and create long-term value across one of the world’s fastest-growing consumer markets.
