Debenhams Group has introduced a cutting-edge intelligence solution designed to refine stock oversight, pricing strategy, and sales performance as the festive buying season approaches. The new Debenhams Group AI system is intended to help the company navigate rapid shifts in consumer behaviour during its busiest trading period.
Optimised retail operations
Developed with Peak — the AI specialist now operating under UiPath — the technology is being rolled out across the group’s entire brand network, including Boohoo, BoohooMAN, Karen Millen, PrettyLittleThing and Debenhams. The platform supplies real-time visibility into stock levels, pricing changes, and ongoing promotions, giving teams immediate insight into trading patterns.
With faster access to accurate data, merchandising teams can respond quickly during peak demand weeks. The system highlights the most effective balance of product allocation, markdown strategy, and promotional mix, enabling sharper, faster decisions.
Automation that drives commercial speed
Equipped with agentic automation capabilities, the AI not only forecasts demand but can also execute recommended trading adjustments across the group’s brands. Tasks such as repricing or moving inventory between online destinations can now be automated, reducing manual workload. This shift is expected to accelerate decision-making ahead of Black Friday and the Christmas rush.
Peak’s partnership with the group began earlier in the year, focusing first on more efficient promotional planning and pricing processes.
Group-wide coordination and efficiency
The rollout supports a broader move toward unifying operational processes across Debenhams Group’s digital platforms. By consolidating data from each brand, the system offers leadership a group-level view of performance, enabling stronger planning, smoother inventory control, and coordinated action across the business.
The initiative mirrors a larger industry trend in which retailers rely on advanced AI retail management tools to boost supply chain resilience and respond quickly to market shifts.
Executive insight
“As a digital-first retailer, we’re embracing AI to make smarter, faster decisions that simplify our operations and enhance the customer experience. This technology will transform how we manage stock and pricing – especially during the busy festive season – and help us continue to deliver great value and service across all our brands.” said Dan Finley, CEO, Debenhams Group.
Peak’s expanded capabilities following its acquisition by UiPath position it strongly to support enterprise-scale AI deployments.
“The future of retail belongs to intelligent AI systems – ones that will optimise decision making and take action alongside the business team. By bringing this level of agentic AI innovation to market, Debenhams Group is setting the benchmark for how technology can transform retail performance today,” said Richard Potter, CEO, Peak.
The introduction of the Debenhams Group AI system underscores the retailer’s shift toward smarter, automated decision-making across its digital retail ecosystem.
