Brother Internationale Industriemaschinen GmbH, recognized globally as a leader in industrial sewing and based in Emmerich am Rhein, has announced its acquisition of the automation division from the well-established company Konrad Busche GmbH & Co. KG. This strategic step bolsters Brother International’s automation capabilities and reinforces its role as a comprehensive partner for the manufacturing sector.
Founded in 1950, Konrad Busche GmbH & Co. KG has earned a reputation for reliability and innovation in providing automation solutions, particularly within the automotive industry. By integrating Busche’s automation business, Brother International enhances its own substantial experience in industrial manufacturing with Busche’s advanced technological know-how in automation.
“This acquisition marks an important milestone in our strategic development,” remarked Jörg Haan, Managing Director of Brother Internationale Industriemaschinen GmbH. “The merger of Brother’s global footprint and Busche’s established expertise in automation significantly enhances our value proposition for customers worldwide.”
Under Brother International’s stewardship, Busche’s existing technologies and specialized knowledge—particularly in the automotive field—will be optimally positioned for growth, allowing both companies to collaboratively set new benchmarks in industrial automation and sewing technology.
This acquisition symbolizes a successful synergy between two reputable firms, collectively focused on developing customized solutions for the manufacturing landscape of the future.
Strategic Context
Aligned with its mid-term strategy, CS B2027, covering fiscal years 2025–2027, Brother International aims to enhance profitability and boost long-term corporate value through the transformation of its business portfolio. In the industrial sewing segment, the group is particularly dedicated to expanding its activities in the non-apparel sector, positioning it as a core strategic pillar to ensure stable profits and cash flow, with a specific focus on automotive applications like airbags.
