Italian luxury fashion brand Brunello Cucinelli has wrapped up fiscal year 2025 (FY25) with remarkable achievements, reporting a preliminary record revenue of €1,407.7 million (approximately $1.63 billion). This outstanding performance was propelled by strong demand across retail and wholesale channels, along with sustained growth in key global markets. At constant exchange rates, revenues increased by 11.5%, exceeding forecasts, while sales enhanced by 10.1% when measured at current exchange rates.
The momentum continued into the fourth quarter, as revenues for the three months ending December 31 reached €388.6 million. This figure reflects an 11.9% year-over-year rise at constant exchange rates, despite management noting a tough comparison base following impressive growth in late 2024. This consistent upward trend underscores the robust demand for the brand’s high-end collections.
Retail sales remained a cornerstone, with revenues climbing 12.9% at constant exchange rates for FY25 and accelerating to an impressive 14.5% in the fourth quarter. The company attributed this growth to both strong like-for-like sales and the successful opening of new and expanded boutiques.
During the fiscal year, Brunello Cucinelli made significant strides by expanding its footprint in London, Paris, and Los Angeles, and adding new boutiques in Carmel (near Los Angeles), Macau, and Shanghai Pudong. As of December 31, the brand operated 136 mono-brand boutiques globally and 57 directly managed spaces in prestigious luxury department stores.
The wholesale channel also delivered encouraging results, with revenues rising 8.5% at constant exchange rates for the year and 6.3% in the latter half. Strong sell-through of the Spring/Summer 2025 and Autumn/Winter 2025 collections, along with timely replenishments, boosted performance. Notably, the early rollout of the Spring/Summer 2026 line and positive feedback on the women’s Autumn/Winter 2026 pre-collection further strengthened order intake as the year concluded.
From a geographical perspective, the Americas emerged as the largest market, generating €520.5 million in revenue—37% of total turnover—and achieving a growth rate of 11.9% at constant exchange rates. This region recorded double-digit growth each quarter, with sales rising by 14.2% during the fourth quarter even against a strong backdrop from the previous year. Management attributes this success to the brand’s premium positioning within the luxury market and the loyalty of its core clientele.
In Europe, revenues totaled €494.6 million, representing 35.1% of total sales, and grew by 8.1% at constant exchange rates. Italy stood out in the region, where revenues rose by 12.5% to €158.5 million, driven by robust domestic demand. High-end tourism continued to bolster sales across key European markets.
Asia was the fastest-growing region for Brunello Cucinelli, with revenues of €392.6 million, marking a 15.3% increase at constant exchange rates and accounting for 27.9% of overall turnover. China was a significant contributor, consistently delivering double-digit growth each quarter. The company noted that Chinese consumers increasingly prioritize quality and craftsmanship, aligning perfectly with Brunello Cucinelli’s brand ethos. Solid results also came from South Korea and Japan, while the Middle East thrived due to both local and international clientele.
Beyond these commercial achievements, 2025 proved to be a strategically pivotal year for investment. The company accelerated its three-year plan (2024–2026) aimed at enhancing Italian artisanal production by about six months. Over the last two years, Brunello Cucinelli has expanded its Solomeo headquarters and constructed two new tailoring facilities in Gubbio and Penne, significantly boosting production capabilities. Investments in 2025 alone reached around €145 million, roughly 10.5% of revenues.
These expenditures, along with a distribution of €69 million in dividends—representing a 50% payout ratio—resulted in characteristic financial indebtedness of roughly €200 million by December 31, 2025. The company anticipates that net debt will progressively improve in the upcoming years as capital expenditure normalizes following the completion of these significant projects.
“We have closed a year which we have defined as record-breaking, both in terms of revenues and brand image; given the quality of sales, we anticipate a healthy, sustainable, and balanced profit for 2025,” remarked Brunello Cucinelli, the executive chairman and creative director of the company. “From the perspective of image, style, and lifestyle, we recognize in our Italian Casa di Moda a harmonious identity, cultivated over time with a sense of moderation, consistency, and equilibrium.”
Looking ahead, management has reported that the initial sales of the Spring/Summer 2026 collection have been very promising, and feedback on the women’s Autumn/Winter 2026 pre-collection has been excellent. Based on these indicators, Brunello Cucinelli expects to achieve revenue growth of around 10% in 2026.
The company reaffirmed its confidence in its medium-term strategy as articulated in the 2024–2028 five-year plan. As the third year of this program approaches, Brunello Cucinelli aims for revenues to reach approximately €1.8 billion by 2028, all while maintaining its commitment to exclusivity, craftsmanship, the Made in Italy heritage, brand positioning, and sustainability.
