lululemon has announced it will soon reach a major milestone in its international rollout with the opening of its lululemon 100th EMEA store, a landmark location that will also mark the brand’s first store in Poland. The new site is scheduled to open on 13 March in Warsaw through lululemon’s franchise partnership agreement with Arion Retail Group.
The 100-store milestone follows lululemon’s broader plan to accelerate international growth in 2026 using its franchise model. Last year, the brand said it would enter six new markets in 2026—its highest number of new-country launches in a single year. Alongside Poland, lululemon’s planned entries include Hungary, Romania, Greece, India and Austria.
Since launching its first EMEA store in London’s Covent Garden in 2014, lululemon has steadily expanded its regional footprint and now operates across 19 EMEA markets. London remains a strategic hub for the brand: earlier this month it opened a new company-operated store on High Street Kensington, bringing the city total to 13.
“As we continue to see strong demand for lululemon across the region, we’re thrilled to grow our physical presence in Europe with the opening of the 100th store in EMEA, and first location in Poland, nearly 12 years after opening our first store in the region,” said Sarah Clark, Senior Vice President, EMEA, lululemon. “We continue to see significant opportunity within EMEA as we scale our international business. With this new store, we look forward to new guests across the region being able to experience our high performance and high style products, alongside our community-led experiences rooted in movement and wellbeing.”
lululemon says its stores are designed to function as both premium retail destinations and community hubs, helping the brand build relationships through movement- and wellbeing-led experiences. The physical spaces also showcase its technical apparel and accessories across activities including yoga, Pilates, running, training, tennis, golf and everyday movement.
Operating in more than 30 markets globally, lululemon continues to scale across North America, EMEA, Asia Pacific and Mainland China. The upcoming lululemon 100th EMEA store in Warsaw underscores the company’s long-term commitment to expanding internationally while maintaining the community-driven approach it uses to connect with guests.