Textile promotional products are a cornerstone of the haptic advertising market. Their popularity, practical use, and reach make them an effective marketing tool. In 2026, their significance will come into sharper focus – driven by sustainability, quality, and expressive design. Anyone wanting to succeed in this area cannot afford to miss PSI 2026, the leading European trade show for promotional products.
From 7-9 January 2026 at Messe Düsseldorf, PSI is the highlight of the industry – a meeting point where international experts exchange knowledge, present innovations, and forge contacts that will shape the business year.
The Strength of Textile Promotional Products
Why are textiles so sought-after? Their mix of utility, visibility, and emotional connection is compelling: around 60% of PSI visitors specifically look for textile promotional items. The advantages are clear:
- Longevity & Visibility: High-quality T-shirts, hoodies, or caps are worn frequently. Each use generates numerous advertising impressions in daily life, at events, or during leisure time. Wearers become mobile brand ambassadors.
- Attractive Cost-Benefit Ratio: The investment pays off over the long lifespan, ensuring a low cost per advertising impression. This is particularly beneficial for large orders, events, or employee apparel.
- Emotional Brand Connection: Clothing is personal. Design, comfort, and perceived value create positive brand experiences. Quality stands for trust and professionalism, which strengthens customer loyalty.
Sustainability as the New Industry Standard
Sustainability is no longer an option but an expectation. An increasing number of consumers and business partners value ecological and social responsibility. Sustainably produced textiles – made from organic cotton, recycled materials, or through fair production – are gaining importance. They represent durability, reusability, and a conscious brand image that resonates with modern target groups.
Experience the Diversity at PSI 2026
PSI 2026 is the most important event for textile promotional products. Over 100 exhibitors will present the latest trends and innovations – from classic shirts to high-end teamwear. Discover textile solutions for:
- Employee apparel
- Trade fair & event outfits
- High-value customer gifts
- Club and team wear
Textiles are universally applicable, whether for retail, industry, sports, or events. On-site, leading brands impress with their variety and quality, including Bella+Canvas, Stanley/Stella, AS Colour, Imbretex, Tee Jays, Neutral, TH Clothes, Mediaconcept, and Heliotextil.
Use the trade show as an opportunity to connect directly with manufacturers, finishers, and partners, gain know-how, and discover tailor-made solutions. Start the business year together with the international community.
Secure Your Place at the Heart of the Industry
PSI 2026 is your springboard for new inspiration, strong products, and sustainable partnerships. Get inspired in Düsseldorf and actively shape the future of textile promotional products.
Tickets for PSI 2026 are available now. Secure your access to the leading European trade show and become part of the industry’s success.
Visit OUR WEBSITE to get your ticket today.
