Nike has solidified its position as the leading apparel brand worldwide, achieving a Brand Strength Index (BSI) score of 94.7 out of 100, according to a recent report from Brand Finance, a prominent brand valuation consultancy. The report also identifies Nike as the second strongest brand globally across all sectors and regions in 2025.
Brand Finance’s analysis indicates that Nike performs exceptionally well across various brand strength metrics, particularly excelling in price acceptance in key markets such as France, Italy, Sweden, South Africa, and Malaysia. This indicates the brand’s ability to maintain a robust perception of value on a global scale.
In a surprising turn, Chanel has surpassed Louis Vuitton to become the most valuable apparel brand, with a remarkable 45% increase in its brand value, now standing at $37.9 billion. This growth positions Chanel as the second fastest-growing apparel brand in the market. The Apparel 50 2025 ranking report highlights that only nine French brands contribute a staggering $135.6 billion to the total value, accounting for 37% of the entire ranking.
Annie Brown, a valuation director at Brand Finance, noted, “Even though the US contributes the highest number of brands in the Apparel 50 2025 ranking at 12, just nine French brands generate almost double the total value of their US counterparts. This strength is closely tied to France’s enduring legacy in luxury apparel and the role of tourism as a powerful market driver. As one of Europe’s most visited destinations and with the momentum of the 2024 Olympic Games, France continues to attract international shoppers who value purchasing from brands in their country of origin. French luxury apparel brands are capitalizing on this demand with strategic expansions that reinforce their global position, driving both brand value and brand strength.”
In terms of rapid growth, UK sportswear brand Reebok has emerged as the fastest-growing apparel brand in 2025, with its brand value soaring by 79% to $1.7 billion. Brand Finance attributes this surge partially to various marketing campaigns aimed at broader audiences, including the ‘Sport is Everything’ initiative featuring sports personalities like Angel Reese, Justin Fields, and Suryakumar Yadav. Notable mentions in the top 10 fastest-growing apparel brands also include Adidas and New Balance.
Chinese down apparel brand Bosideng, with a brand value of $2.1 billion, is emerging as a significant player in the Apparel 50 ranking, securing the 45th position overall. Its brand value has more than doubled since 2019 when it was valued at $939 million, thanks to its focus on long-term strategies, technological innovation, and cultural relevance. With a BSI score of 81.1 out of 100 and a corresponding AAA rating, Bosideng ranks as the 18th strongest brand, reflecting its expanding presence and resilience in the global market. The ongoing trends reflected in the apparel brand rankings 2025 suggest that innovation and strategic positioning will be vital for continued success.
