According to Entrupy’s latest ‘State of the Fake’ report, Louis Vuitton has emerged as the most counterfeited luxury brand, representing 32.76% of all submissions for luxury goods. Following closely are Gucci at 13.6%, Chanel at 13.4%, Prada at 9.8%, and Dior at 4.6%.
In the realm of handbags, Prada ranks as the second most counterfeited brand. The report notes that 14.42% of all scanned Prada bags were categorized as ‘unidentified,’ indicating they were likely fake.
In 2024, counterfeit Gucci handbags valued at over $12 million were submitted for verification to Entrupy, a US-based provider of AI-driven authentication technology. Chanel topped the counterfeit value list, with a staggering $500 million in fakes detected.
The findings highlight an increasing sophistication in counterfeit products, particularly within high-demand categories. Goyard also remains a target for counterfeiters, with 18.4% of its St. Louis Totes flagged as fakes.
The report identifies Goyard, Prada, Givenchy, Loewe, and Saint Laurent as the top five brands facing heightened counterfeit risks.
Geographically, the Americas accounted for 47% of all Entrupy submissions, with the Asia-Pacific region at 42% and Europe and the Middle East comprising 11%.
Furthermore, Louis Vuitton is recognized as the most frequently counterfeited brand in the United States, where Entrupy verified the authenticity of products worth $640 million, compared to $61 million in ‘unidentified’ items. The brand also leads in counterfeits across Canada, Mexico, Taiwan, the UK, Germany, and Indonesia.
In Japan, Prada holds the title for the most counterfeited brand, while Saint Laurent takes this distinction in Italy.
The report emphasizes that counterfeit operations are becoming more advanced, utilizing blockchain and cryptocurrency to conceal activities and funnel profits into legitimate businesses.
China and Hong Kong continue to dominate counterfeit supply, with over 30% of seized counterfeit goods at European borders coming from these regions.