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Natural fiber textile recycling has advanced significantly through cutting-edge chemical dissolution, fiber regeneration, and advanced separation technologies enabling high-purity recovery of cotton and wool fibers matching virgin specifications. Processes like Renewcell’s Circulose® and Evrnu’s NuCycl technology now enable indefinite cycling of cotton fibers while wool recycling technologies preserve fiber properties across multiple reuse cycles, creating genuine circular pathways for natural textiles and addressing the environmental advantages of fiber recovery from conventional resource-intensive virgin cultivation.
Artificial intelligence and automation technologies are revolutionizing textile recycling by dramatically improving sorting accuracy, material separation efficiency, and overall system throughput. Machine learning algorithms, computer vision systems, near-infrared spectroscopy, and robotic automation are transforming labor-intensive manual processes into intelligent automated systems capable of identifying and processing hundreds of items per hour with accuracy exceeding 95%, enabling scalable textile recycling infrastructure that was previously economically unviable.
Fashion brands are fundamentally redesigning product architecture to support textile recycling and circular business models through design-for-recycling principles including mono-material construction, detachable trims, and simplified component design. These design transformations address downstream processing requirements, reduce end-of-life complexity, and enable brands to achieve circular positioning while simultaneously improving manufacturing efficiency and creating differentiated market positioning in sustainability-conscious segments.
Recover has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products.
Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.
Recover™ combines more than 75 years of textile recycling expertise with advanced processes that deliver traceability and consistent quality at an industrial scale, operating five recycling hubs located at the heart of textile production streams in Europe, Asia and the Americas. These capabilities are essential for a global fashion player like H&M Group, where transparency, fiber performance, and reliable supply are crucial to integrating recycled materials.
We are proud to enter into this partnership with H&M Group. Reliable access to recycled fibers at scale, with full traceability and quality consistency, is vital for the industry’s transformation. Our collaboration demonstrates how innovators and leading global brands can work together to make circular fashion available to all.
Anders Sjöblom, CEO of Recover™
At H&M Group, we want to grow our business decoupled from resource use and extraction, with products and materials circulating at their highest value. To increase the availability and affordability of recycled and sustainably sourced materials, we invest in, test, and scale innovative solutions and infrastructure. Recover’s expertise and proven ability to deliver recycled cotton at commercial scale make them a valuable partner as we work toward our goal of using only recycled or sustainably sourced materials by 2030.
Natural fiber textile recycling has advanced significantly through cutting-edge chemical dissolution, fiber regeneration, and advanced separation technologies enabling high-purity recovery of cotton and wool fibers matching virgin specifications. Processes like Renewcell’s Circulose® and Evrnu’s NuCycl technology now enable indefinite cycling of cotton fibers while wool recycling technologies preserve fiber properties across multiple reuse cycles, creating genuine circular pathways for natural textiles and addressing the environmental advantages of fiber recovery from conventional resource-intensive virgin cultivation.
Artificial intelligence and automation technologies are revolutionizing textile recycling by dramatically improving sorting accuracy, material separation efficiency, and overall system throughput. Machine learning algorithms, computer vision systems, near-infrared spectroscopy, and robotic automation are transforming labor-intensive manual processes into intelligent automated systems capable of identifying and processing hundreds of items per hour with accuracy exceeding 95%, enabling scalable textile recycling infrastructure that was previously economically unviable.
Fashion brands are fundamentally redesigning product architecture to support textile recycling and circular business models through design-for-recycling principles including mono-material construction, detachable trims, and simplified component design. These design transformations address downstream processing requirements, reduce end-of-life complexity, and enable brands to achieve circular positioning while simultaneously improving manufacturing efficiency and creating differentiated market positioning in sustainability-conscious segments.
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