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Jeanologia Laser Technology: Redefining Denim Possibilities

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VALENCIA, Spain — April 16, 2025 — Jeanologia, a leading provider of technological advancements for the textile sector, unveiled its latest concept, “ONE TECHNOLOGY. ALL POSSIBILITIES,” at Kingpins Amsterdam. This declaration underscores the role of laser technology as a means of expression, efficiency, and transformation. With one system, the possibilities are limitless for redefining denim and actualizing creative visions.

At this year’s Kingpins event in Amsterdam, Jeanologia offers a new viewpoint on laser technology, viewing it not merely as a method, but as a crucial resource for designers, brands, and laundries aiming to set themselves apart, innovate, and adopt a more conscious, efficient, and emotionally resonant approach.

The company’s booth features an exclusive capsule collection that highlights the creative and technical capabilities of laser technology, centered around three primary themes:

Pure Vintage: This concept pays homage to classic denim. The garments aim to recapture the essence of authenticity by mimicking natural wear effects with remarkable realism. By integrating laser technology with the Atmos washing process, finishes are achieved that reflect decades of history, honoring both aesthetic appeal and environmental considerations.

Creative Possibilities: This innovative idea positions laser technology as a medium for artistic expression, unlocking new avenues for creativity. Through vector designs, hyper-realistic imagery, drill effects, and visual textures, the concept ignites the imagination, demonstrating that technology can embody both emotional depth and creative leadership.

Denim Métiers by Jeanologia: A notable highlight is the ‘Denim Métiers’ exhibition, which connects denim as an industrial material to haute couture. This collection features conceptual garments that elevate denim into an artistic and refined realm, crafting a unique language that transcends technical and aesthetic limitations.

Carme Santacruz, Jeanologia’s Creative Director, stated, “With ‘ONE TECHNOLOGY. ALL POSSIBILITIES’, we aim to go beyond the traditional technical view of laser and reveal its true essence as a versatile, emotional, and artistic tool, capable of adapting to every brand, designer, and production challenge.”

Through this innovative proposal, Jeanologia reinforces its leadership in sustainable innovation, propelling the textile industry toward a more creative, efficient, and conscious future.

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