Lululemon is cooperating with an inquiry launched by the Texas Attorney General’s Office into whether some of the company’s products contain PFAS synthetic compounds widely known as “forever chemicals” and whether shoppers may have been misled about related safety claims. The investigation forms part of a broader consumer protection push led by Texas Attorney General Ken Paxton and includes a formal request for information issued to Lululemon USA.
Paxton’s office has served the retailer with a civil investigative demand (CID), seeking documents and details that could clarify whether PFAS are present in Lululemon’s athletic apparel and whether any product messaging or marketing representations align with what consumers would reasonably expect. The Lululemon PFAS investigation will review how the company manages chemical restrictions, including its testing protocols and supply-chain oversight.
Lululemon said it no longer uses PFAS and maintains that any prior use was limited. In a statement provided to Just Style, a company spokesperson said: “Lululemon does not use PFAS in its products. The company phased out the substance in FY23, which had been used in durable water repellent products, a small percentage of our assortment.
“The health and safety of our guests is paramount, and our products meet or exceed global regulatory, safety, and quality standards. We require all our vendors to regularly conduct testing for restricted substances, including PFAS, by credible third-party agencies to confirm ongoing compliance.
“We are aware of the inquiry from the Texas Office of the Attorney General and are cooperating by providing the requested documentation.”
PFAS (per- and polyfluoroalkyl substances) have been used since the mid-20th century across numerous industries because of their ability to repel water, oil and stains and resist heat. They have historically appeared in consumer products ranging from cookware and carpets to firefighting foams, and they have also been used in some textile finishes such as durable water repellents. But because PFAS compounds do not break down easily, their persistence in the environment has made them a focal point for regulators, scientists and consumers. Health concerns frequently cited in public debate include possible links to endocrine disruption, fertility impacts and certain cancers, although the risk profile can vary across PFAS types and exposure levels.
The Texas investigation will consider whether Lululemon’s internal controls—such as its Restricted Substances List and compliance testing—support the company’s public positioning on product safety, wellness and sustainability. The probe remains ongoing and will assess whether the company’s conduct complies with relevant consumer protection laws.
Paxton said the state intends to scrutinise whether consumers are being misled when they buy products marketed around health and wellbeing. “Americans should not have to worry if they are being deceived when trying to make healthy choices for themselves and their families. I will not allow any corporation to sell harmful, toxic materials to consumers at a premium price under the guise of wellness and sustainability. If Lululemon has violated Texas law, it will be held accountable.”
The Lululemon PFAS investigation comes as the company continues to post strong financial performance. Lululemon reported fiscal 2025 revenue of more than $11.1 billion, supported by double-digit international growth and above its prior net revenue outlook. Gross profit held steady at $6.3 billion, while gross margin fell 260 basis points to 56.6% over the year.
