Mango is accelerating its growth plans in the Italian market after signing a partnership with department store group Coin, a move designed to broaden the Spanish retailer’s reach and sharpen brand visibility in key shopping destinations. Under the agreement, Mango will launch 22 directly operated shop-in-shops inside selected Coin locations, with openings scheduled from September 2026 through to the end of 2027.
The new spaces will be sizeable by department store standards, ranging from roughly 400 to 1,000 square metres. Each unit is expected to carry a wide cross-section of Mango’s offer, spanning womenswear, menswear and childrenswear. They will also introduce Mango’s Mediterranean-inspired “New Med” store concept—an environment the company says is intended to feel warmer and more experiential, supporting longer dwell time and stronger product storytelling. The initiative reinforces the Mango expansion in Italy strategy by pairing a refreshed format with high-traffic retail sites.
Rollout will start in 2026, when the first eight openings are planned. Initial cities include Bari, Catania and Rome. The programme then scales in 2027 with additional launches across northern centres such as Genova, Como and Trieste, while also deepening coverage in southern regions, including further reinforcement in Sicily and Sardinia.
Mango’s chief expansion and franchise officer Daniel López said the partnership would improve access to the brand through prime department store locations. “This agreement will allow the Italian consumers access to all Mango’s creativity and differential value proposition in excellently located Coin department stores,” he said.
“It represents a revolution in the department store vision and will as well represent a milestone for our expansion strategy in Italy, coinciding with our 25th anniversary in the country.”
Coin chief executive Matteo Cosmi said the tie-up would strengthen the group’s fashion proposition and refresh its offer with a fast-growing international partner. “We are delighted to collaborate with Mango, one of the leading international fashion brands, renowned for its strong identity, contemporary vision and continued growth,” he said.
“This agreement reinforces our commitment to providing customers with an increasingly relevant and distinctive offering alongside a partner that has successfully established a solid and distinctive position within the fashion industry.”
The Coin agreement follows a strong year for Mango locally. The company reported close to 30% turnover growth in Italy in 2025 and added more than 20 new points of sale, expanding selling space by about 6,700 square metres. Recent openings included new flagship locations in Rome and Milan’s Porta Nuova district, as well as dedicated Mango Man stores in Bologna, Milan and Rome.
Mango entered Italy in 2001 and closed 2025 with 120 points of sale nationwide, representing more than 40,000 square metres of retail space. The latest initiative is expected to meaningfully accelerate the Mango expansion in Italy by combining Mango’s full assortment with Coin’s network and real estate footprint.
The Italian push sits within a broader global growth cycle for Mango. The retailer posted 2025 sales of €3.8 billion, up 13% year on year, and opened more than 260 additional points of sale worldwide, taking its total estate to over 2,900 stores across more than 120 markets.
