Temu has joined the International AntiCounterfeiting Coalition (IACC), adding a high-profile industry affiliation to its efforts to tighten controls on counterfeit and infringing listings. The online marketplace said the move is part of its expanding enforcement work and is intended to deepen cooperation with brands and other stakeholders focused on reducing piracy and counterfeiting in digital commerce.
By becoming a member, Temu enters an IACC network that includes more than 250 companies and organisations operating across more than 40 countries. Temu said it will participate in coalition working groups and collaborate with brands, trade bodies and enforcement agencies, sharing knowledge and supporting joint initiatives aimed at strengthening consumer protection and intellectual property safeguards globally.
“Protecting intellectual property is essential when building a marketplace that consumers and brands can trust,” said a Temu spokesperson. “Joining the IACC reflects our ongoing commitment to IP protection, and we look forward to constructive collaboration with industry peers and stakeholders.”
IACC president Bob Barchiesi described the membership as part of a broader need for coordinated action across sectors. “Addressing counterfeiting requires coordinated, cross-industry action. The IACC brings stakeholders together to align efforts and share best practices. We look forward to Temu’s active participation in our network as we continue advancing a safer and more trusted online ecosystem worldwide.”
Temu says its enforcement capabilities have expanded significantly since it launched in 2022, with controls embedded throughout the platform lifecycle—starting with seller onboarding and pre-listing checks and continuing through round-the-clock monitoring once products are live. The company describes this as a proactive system designed to identify risk earlier and respond quickly when issues are flagged.
According to Temu, its monitoring database now covers more than 6,700 brands and uses over 38 million images and 9 million keywords to detect potential infringements. The marketplace also claims that more than 99.9% of takedown requests are handled within three business days, with the average case resolved in less than one business day—metrics it says demonstrate the maturity of the Temu IP protection programme.
In April 2024, Temu launched its Brand Guardian Initiative to formalise direct engagement with rights holders. The company said it now works with more than 1,500 brands through the programme, offering enforcement tools, one-to-one operational support, and recurring insights on enforcement performance.
Temu’s IACC membership signals an intention to make the Temu IP protection programme more collaborative as well as more technical—linking platform-level monitoring with industry coordination as scrutiny on marketplace integrity and consumer safety continues to rise.
