A comprehensive analysis of transaction activity on the wholesale management platform Joor offers a detailed look into the evolving Brexit fashion wholesale market. The Joor data, which aggregates transaction metrics across more than 14,000 fashion brands and 700,000 fashion buyers in 150 countries, tracks changes in purchasing behaviors and trade flow between 2017 and 2025.
Shift in Regional Sales Values and Buying Budgets
Data from the platform shows that the total value of wholesale sales by UK fashion brands grew by 48% between 2017 and 2025. By comparison, the sales volume of non-UK brands expanded by 129% over the same eight-year timeframe.
A notable factor in these shifting figures is the purchasing trajectory of EU retailers. In 2017, EU retailers allocated 17% of their total buying budgets to UK labels. By 2025, that proportion dropped to under 7%. Instead, buyers in the EU redirected their buying budgets toward intra-EU labels, raising the share spent on EU-based fashion brands from 54% to 69%.
Adjustments Across UK Wholesale Fashion and Global Trade
UK buyers also adjusted their strategy following the UK’s formal departure from the EU Customs Union in December 2020. In 2020, UK retailers directed 51% of their budget to EU brands, a figure that decreased to 29% by 2025.
Although EU fashion brands overall tripled their total gross merchandise value on Joor, their sales volume to the UK market dropped. The UK’s share of sales volume for EU labels declined from 12% in 2017 to under 4% in 2025. Joor indicated that growth for EU brands was primarily driven by buyers within the EU and other international markets, rather than the UK.
Domestic Consolidation and Overall Purchasing Growth
For UK brands, trade shifts occurred at a more gradual rate, reflecting changes in Brexit fashion wholesale distribution. Since 2020, the proportion of sales from UK brands to international retailers decreased slightly, while domestic sales increased. UK retailers accounted for 18% of UK brands’ wholesale transactions on Joor in 2021, rising to 23% by 2025.
Overall purchase volume by UK retailers on the platform rose by 39% from 2017 to 2025. In contrast, non-UK buyers posted a 128% increase in overall purchase volume during the same period, pointing to a slower expansion rate for UK wholesale fashion relative to global market growth.
