South Korea’s leading sportswear company, Misto Holdings, previously known as Fila Holdings, reported a 4.6 per cent year-over-year (YoY) increase in consolidated revenue, reaching 1.24 trillion won (~$892.8 million) for the first quarter (Q1) of 2025. The company also saw its operating profit rise to 162.7 billion won (~$117.15 million).
Performance by Business Segment
- Acushnet Division:
Revenue for the Acushnet segment climbed 8.7 per cent YoY to 1.02 trillion won, driven by strong sales of the new Pro V1/Pro V1x golf balls and sustained momentum in golf clubs. The Acushnet division delivered solid results in Q1, overcoming challenges such as rising raw material costs, weak consumer sentiment, and uncertainties stemming from US tariffs. - Misto Division:
The Misto division posted revenue of 215.7 billion won, underpinned by robust domestic footwear sales and diversification into online Direct-to-Consumer (DTC) channels, even amid global economic challenges. The company is committed to enhancing long-term brand value by improving product competitiveness and ramping up marketing investments.
Fila’s footwear franchise, particularly the Echappe series, saw significant growth and gained strong traction among the 20–30 age demographic, receiving widespread positive market feedback. Additionally, Misto’s diversified brand portfolio—including royalties and joint ventures—continues to demonstrate steady performance.
Ho Yeon (Aaron) Lee, chief financial officer (CFO) of Misto Holdings, stated “Despite global policy uncertainties such as US tariffs and weak consumer sentiment at home and abroad, sustained growth within our diversified business portfolio supported our overall business performance growth. Misto group will continue to focus on performance improvement and brand value enhancement.”
Misto Holdings remains focused on performance growth, leveraging its diversified business portfolio and strategic initiatives to strengthen its market position and brand value.
