Shein is set to enhance its compliance management initiatives in 2025, emphasizing transparency and adherence to regulations across various markets. The company plans to invest around $15 million to support its goal of conducting over 2.5 million product safety and quality assessments during the year, which marks a 25% increase from the previous year.
To bolster its compliance efforts, Shein has established stronger partnerships with 15 globally recognized product testing organizations. This collaboration aims to improve product evaluation processes, ensuring that Shein meets strict safety standards in line with regulations such as the US Consumer Product Safety Act (CPSA) and the EU General Product Safety Regulation (GPSR).
The company’s product safety protocol encompasses all stages of the product lifecycle, including pre-sale, during-sale, and post-sale, to maintain ongoing compliance with safety regulations. Shein’s strategy involves mandating that all vendors and manufacturing partners adhere to relevant safety laws and the company’s own stringent standards, including the Shein Restricted Substances List (RSL) and vendor codes of conduct.
In addition, Shein is expanding its approved materials library, which now includes compliant trims and accessories for Shein-branded products. Starting April 2025, all fabrics intended for children’s apparel will undergo rigorous chemical and flammability testing before being approved for use.
Shein is also implementing a new compliance tracking system for trims and accessories to further strengthen oversight from sourcing through to finished garments. The company regularly updates its compliance standards based on global regulations, requiring vendors to provide necessary documentation for specific product categories. By May 2025, Shein plans to enhance compliance measures by increasing the frequency of checks on test reports, labels, and certifications.
Joy Jia, deputy director of SGS China’s e-commerce team, noted that Shein has collaborated with SGS since 2021 to strengthen compliance controls across its product range, which includes textiles, toys, and accessories. Shein’s commitment to product safety is reflected in its systematic approach to compliance, with measures in place to evaluate vendors based on testing results and feedback. Non-compliant vendors may face penalties, including removal from listings or termination of partnerships; already, over 540 sellers have been dropped for failing to meet compliance standards.
Chris Pan, Shein’s global head of compliance, stated, “Product safety is not an empty promise made to our customers. It is a consistent and sustained effort by Shein, as a responsible global company.” The brand’s ongoing efforts to comply with safety regulations are essential as it expands its product offerings and aims to build trustworthy systems and partnerships.
In a recent development, Shein has also received validation from the Science Based Targets initiative (SBTi) for its net-zero target for 2050, along with its short- and long-term emissions reduction targets, showcasing its dedication to sustainability alongside compliance.
