Syre, a Stockholm-based textile recycling company, is expanding its partnership with Target to increase the use of textile-to-textile recycled polyester in apparel and home products. The augmented agreement builds on a relationship first announced last June, when Target was named one of Syreโs launch partners.
Expanded collaboration and targets
Under the expanded collaboration, Syre will support Targetโs efforts to integrate recycled polyester made from end-of-life textiles into high-volume product categories across the retailerโs business. The companies said the initiative is expected to support 70,000 metric tons of recycled polyester over time, with broader product integration planned by 2030. The effort aims to move textile recycling into larger-scale retail applications while maintaining product quality and value.
Statements from leadership
โWe couldnโt be more proud to continue working with Target to bring next-generation materials into retail at scale,โ said Dennis Nobelius, Syre CEO. โThis collaboration helps accelerate adoption and supports the continued development of circular textile solutions across the industry.โ
โAt Target, our guests look to us for innovative materials without compromising on style, design and value,โ said Stephanie Grotta, vice president of responsible sourcing and sustainable capabilities at Target. โBy advancing textile-to-textile recycled polyester at scale, weโre strengthening our supply chain and continuing to offer quality products at a great value.โ
Company background and next steps
Founded in 2023 by H&M Group and investment firm Vargas, Syre develops textile-to-textile recycling systems for polyester. The company is planning its first large-scale recycling facility in Southeast Asia, with construction expected to begin in 2027. Syre has also partnered with other brands as it works to expand commercial adoption of recycled textile materials.
Target described the collaboration as aligning with its broader sourcing and supply chain strategy, which emphasizes sustainable sourcing and an inclusive supply chain. The expanded partnership with Syre is presented as a step to increase the presence of recycled polyester in retail assortments and to support the wider development of circular textiles.
