Roaches International is strengthening its footprint in Türkiye by deepening its collaboration with ColorCo. Global, an Istanbul-based specialist in colour measurement and management. The partnership, established in late 2025, has accelerated the company’s reach across one of the world’s leading textile manufacturing markets through enhanced technical support, increased brand visibility, and the launch of a dedicated textile testing facility in Türkiye.
Since becoming Roaches International’s official representative in Türkiye, ColorCo. Global has expanded awareness of the company’s textile testing technologies through digital marketing initiatives, participation at ITM 2026 in Istanbul, and the establishment of a permanent demonstration and evaluation centre for textile manufacturers.
Led by Soner Duransel, the ColorCo. Global team has focused on strengthening technical expertise and customer engagement by promoting advanced colour measurement and textile testing solutions throughout the Turkish textile industry.
As one of the world’s major textile and apparel production centres, Türkiye plays a vital role in supplying fabrics and garments to both domestic manufacturers and international fashion brands. With quality standards becoming increasingly demanding across global supply chains, manufacturers are investing more heavily in reliable testing equipment and specialised technical support to ensure product consistency and compliance.
To support these industry requirements, ColorCo. Global has introduced a dedicated textile testing facility in Türkiye at its Istanbul headquarters. The new centre enables customers to evaluate textile testing equipment in a real-world environment without waiting for industry exhibitions or trade fairs.
The laboratory offers live demonstrations of testing instruments, technical consultations, and fabric performance assessments, giving manufacturers, testing laboratories, and textile professionals direct access to modern textile testing technologies. Since opening, the facility has already welcomed numerous industry visitors and supported more than a dozen testing projects, highlighting the growing demand for permanent technical resources within the region.
Among the equipment available at the laboratory is the Sentire Fabric Handle Tester, with regular product demonstrations and introductory testing sessions being conducted for textile businesses across Türkiye.
The textile testing facility in Türkiye has been designed to support both conventional physical textile testing—including abrasion and pilling evaluations—as well as advanced fabric hand-feel analysis, helping manufacturers improve product quality across a wide range of textile applications.
ColorCo. Global also strengthened its industry profile during ITM 2026, one of the textile sector’s leading international exhibitions. The event provided an opportunity to connect directly with textile manufacturers, quality laboratories, and technical textile professionals from Türkiye, while also attracting visitors from Europe, North Africa, and West Asia.
Commenting on the partnership, Rob Shelton of Roaches International said; “ColorCo. Global has built exceptional momentum in a relatively short time-span.
“Their investment in developing a local textile test-suite solidifies the clear commitment to providing leading technical expertise and high-quality testing solutions. The advances they have made since joining our international partner network reinforce how integral their work is to the Turkish textile market.”
While ITM 2026 served as an important platform for expanding Roaches International’s regional presence, the establishment of a permanent testing centre ensures that customer engagement and technical collaboration can continue throughout the year. The facility is expected to further strengthen relationships with textile manufacturers while providing ongoing access to advanced testing expertise and equipment in one of the world’s most important textile production hubs.
