Old Navy has introduced Old Navy Sport, a dedicated destination within its brand built specifically for customers who want activewear that keeps up with every part of their day — from morning workouts to weekend errands. The initiative brings a fresh, modern identity to the brand’s growing active assortment, offering performance apparel with the style sensibility and value that Old Navy customers have come to expect.
The Old Navy Sport collection features refreshed seasonal styles, updated colorways, and modern silhouettes spanning many of the brand’s most popular activewear franchises. Designed with comfort, versatility, and performance at its core, the line combines technical features with trend-right design — creating apparel that is meant to perform both in and out of the gym.
A Category Push with Greater Focus
Jessica Shynn, Vice President of Merchandising, Old Navy Sport, spoke to the intent behind the launch: “Old Navy Sport gives us an exciting opportunity to push the category forward with even more focus and innovation. We’re bringing together trend-forward design, performance-driven details, and the value our customers expect from Old Navy to create a destination that makes it easy to move with confidence, wherever life takes you.”
The new identity is designed to make it easier than ever for shoppers to discover the brand’s expanding performance apparel range, bringing the Old Navy Sport activewear experience into sharper focus across every touchpoint.
Where to Find Old Navy Sport
Customers will encounter the Old Navy Sport identity across the brand’s website, its mobile app, and stores nationwide. The brand has also launched a dedicated social presence under the handle @OldNavySport, further establishing it as a standalone destination within the Old Navy ecosystem.
Beyond digital, 42 select stores will feature immersive shop-in-shop environments dedicated to Old Navy Sport. These spaces are specifically designed to highlight the brand’s unique combination of style, performance, and value, offering customers a curated, in-store experience centered entirely around the activewear destination.
Elevated Activewear, Accessible Value
What sets Old Navy Sport apart is its commitment to delivering elevated activewear through a style-forward lens — without moving away from the accessible price point the brand is known for. The assortment is built around franchises that already resonate with Old Navy’s customer base, now refreshed with new seasonal updates and performance-driven details suited to active lifestyles.
For shoppers seeking performance apparel that transitions smoothly between fitness and everyday life, the Old Navy Sport launch represents a more streamlined, focused way to shop the category — whether online, on the app, or in-store at one of the new shop-in-shop locations.
