Vinted has reported a milestone year financially, crossing the $1 billion revenue mark for the first time, even as heavier investment spending weighed on bottom-line growth. In its annual update for 2025, the secondhand marketplace said total revenue reached $1.1 billion, while net profit came in at $62 million.
The figures reflect Vinted’s continued expansion across Europe and a strategy focused on building a broader ecosystem around peer-to-peer resale. Revenue rose 38% from 2024, according to the company, while net profit declined 19% as it increased spending to scale in Germany, rolled out new payments functionality through Vinted Pay’s wallet, and broadened its offer into additional categories.
Vinted also reported gross marketplace value of €10.8 billion (about $12.68 billion), up 47% year on year, underscoring rising transaction volume as more buyers and sellers use the platform. The company said its core fashion segment remained the main driver of activity, with women’s and children’s categories posting particularly strong momentum.
Geographic expansion continued alongside category growth. In addition to prioritising the German market, Vinted extended its footprint into Latvia, Estonia and Slovenia, strengthening its presence across Europe.
Logistics and payments build-out
A major focus of 2025 was infrastructure. Vinted launched Vinted Go, its own carrier operation, in Spain and Portugal. The company said the service is now active in five markets, including Belgium, France and the Netherlands. To support rising parcel volumes, Vinted also opened a new sortation centre in France.
The platform is also exploring ways to monetise its delivery capabilities beyond its own marketplace, testing logistics services for external customers.
On the payments side, Vinted Pay is being rolled out to users with the aim of reducing reliance on third-party providers and cutting payment-related costs over time.
Cost efficiency as a competitive lever
Management framed cost discipline and usability as central to its mission of shifting consumer behaviour toward resale. “To make second-hand first choice, we know what we need to do: we need to be the most cost-efficient, be the most reliable and easy to use. Therefore we need to build an ecosystem for C2C second-hand trade, that maximises value to members at the lowest possible cost. We do this by investing in technology to have long-term scalable impact. That’s why you see us improving our product, investing in safety and member support, while strengthening the rails that power the marketplace: shipping and payments,” explained Thomas Plantenga, CEO at Vinted.
Plantenga said the goal is to remove friction so items move faster and buyers can find better value, while making delivery and payment more seamless. “When we do this well, sellers sell their items quicker, buyers find what they want more easily and at the best price, all while delivery and payment happen seamlessly and reliably. When this happens, the value compounds as the marketplace gets meaningfully better with each additional member.
“In 2025 this happened across every growth vector we have, which resulted in strong growth and, more importantly, a more efficient and stronger foundation that will drive the future consumption shift from new to second-hand.”
The Vinted 2025 results arrive as the company has reportedly been evaluating a potential share sale that could value it at around €8 billion. While Vinted has not confirmed those reports in the figures released, the combination of rapid GMV growth and continued investment in payments and logistics indicates it is positioning for longer-term scale rather than maximising near-term profit.
With revenue now above $1 billion and infrastructure spending accelerating, the Vinted 2025 results suggest a platform prioritising operational control—over shipping, payments and user experience—as it competes to make secondhand shopping mainstream across Europe and beyond.
