Exotec has signed its first customer project in South Korea, teaming up with fashion retailer MUSINSA to automate a new logistics site in Yeoju as the country’s online apparel market pushes for greater speed and responsiveness. The agreement gives Exotec a foothold in a fast-moving e-commerce landscape and strengthens its broader Asia-Pacific growth strategy, where retailers are investing heavily in next-generation fulfilment to keep pace with volatile demand.
Under the partnership, MUSINSA will deploy Exotec’s Skypod robotic system alongside the company’s Deepsky warehouse execution software at the new automated facility. MUSINSA operates one of South Korea’s leading fashion platforms, carrying a wide mix of domestic independent labels and global premium names, with logistics teams managing hundreds of thousands of SKUs across its network. That breadth creates operational complexity, especially when inventory and order volumes swing sharply around seasonal drops and major online sales campaigns.
Exotec says the automation is designed to relieve pressure during those peaks, improving both speed and control. The Skypod system uses autonomous robots that travel inside storage structures reaching up to 14 metres, retrieving items rapidly typically in two minutes or less, according to the company. Importantly, the solution is built to expand over time, enabling MUSINSA to scale capacity as business grows without having to redesign the entire warehouse.
MUSINSA expects the project to lift picking performance, increase throughput and sharpen inventory visibility—benefits that can be critical during high-traffic trading periods when customer expectations around delivery timelines are at their toughest. The retailer also sees the technology as a way to improve labour productivity while building a long-term automation foundation that can support future expansion.
Exotec chief executive Romain Moulin said the Korean market is an important strategic milestone for the company’s regional ambitions. South Korea, he argued, is “the most dynamic e-commerce market in Asia”. “In particular, logistics demands in the apparel sector have increased significantly due to the global popularity of K-fashion,” he said. “We are delighted to work with an innovative partner like MUSINSA, and this project is an important indicator of our continued expansion in the APAC market.”
The MUSINSA deal marks Exotec’s first live deployment in Korea and adds to a global customer roster that includes Uniqlo, GAP Inc. and Oxford Industries. Exotec said its approach—combining robotics with execution software—aims to give retailers more flexibility as supply chain pressures intensify and fulfilment requirements evolve.
For MUSINSA, the Yeoju project is a concrete move toward South Korea warehouse automation at scale, reflecting a wider push among fashion players to modernise logistics for faster, more reliable e-commerce delivery. For Exotec, it is a high-profile entry point into a market where South Korea warehouse automation is becoming a competitive necessity rather than a future ambition.
